The continued popularity of the camping economy has driven the development of a series of surrounding industries, which has also brought a low-key branch in the mobile power industry - outdoor mobile power into the public eye.
Many Advantages
Portable power becomes the "best companion" for outdoor activities
Outdoor power supply, also known as portable energy storage power supply, full name is portable lithium-ion battery energy storage power supply, built-in high-energy-density lithium-ion battery, and can store electric energy by itself. Compared with traditional generators, the outdoor power supply does not require oil burning, or maintenance, and has no risk of carbon monoxide poisoning. It has the advantages of easy operation, low noise, long cycle life, stable and reliable overall performance, etc. At the same time, the outdoor power supply is lightweight and easy to carry. over 18kg. Therefore, in recent years, whether it is outdoor activities such as outdoor camping, friend gathering, or outdoor shooting, the shadow of outdoor mobile power can be seen.
"I belong to the 'power shortage fearers'." Consumer Ms. Yang joked to reporters, "Because I work outdoors, in addition to cameras and drones, there are many devices that need to be charged. It is very concerning." The reporter learned that the outdoor power supply has multi-function output interfaces, such as AC output, USB output, and car charger interface output, which can be used by users in different scenarios, making the experience more convenient.
In fact, in addition to leisure fields such as self-driving tourism and camping parties, outdoor power supplies are indispensable in emergency disaster preparedness, medical rescue, environmental monitoring, surveying, and mapping exploration. During the flood season in Henan in 2021, outdoor power supplies, together with many black technology products such as drones, surface life-saving robots, and powered boat bridges, have become a unique "rescue artifact" in flood control and disaster relief system.
The Market Is Hot
Major companies are entering
With the development of the new energy vehicle industry in recent years, the development of lithium batteries has greatly reduced the production cost of outdoor power supplies. In particular, the goal of "carbon peaking and carbon neutrality" has been put forward, and outdoor power supply has attracted more attention as a typical example of new energy enabling outdoor operations and clean electricity for outdoor life.
On May 24, the reporter searched Tianyancha with the keyword "mobile power". The data shows that there are currently more than 19,727 enterprises in my country that are in business, exist, move in, and move out. The business scope includes "mobile power". ", of which 54.67% of the enterprises were established within 5 years, and the registered capital of more than 10 million yuan accounted for nearly 6.97%.
"This is the fastest-growing emerging industry I've ever seen." Jiang Jing, head of Tmall's 3C digital accessories industry, sighed in a previous interview, "Three years ago, there were only one or two outdoor power supply brands, and the transaction volume was very small. During Tmall's '6·18' period in 2021, the turnover of outdoor power supply head brands has rushed to the top ten in the 3C digital accessories industry, with a growth rate of more than 300% in the past three years." For JD.com, it was in July 2021. The "Outdoor Power Supply" area was opened, and there were 22 brands in the first batch.
"Outdoor power supply is a very important part of it." The relevant person in charge of Lifan Technology said in an interview. To this end, the company will focus on the market segment of outdoor portable energy storage, with the expansion of online C-end consumption as a breakthrough point, and expand its layout. In addition to the aforementioned Ningde Times and Lifan Technology, technology giants Huawei and Socket One Brother Bull have all launched related products on e-commerce websites.
Good Policy
The development of outdoor power supply ushered in good
The reporter learned that driven by factors such as the development of energy storage technology, environmental protection, and the decline in raw material prices, the state has vigorously promoted the development of the portable energy storage industry. The state has successively issued relevant policies such as the Action Plan for the Development of the Professional Discipline of Energy Storage Technology and the Implementation Plan for the Development of New Energy Storage during the 14th Five-Year Plan period to support the development of energy storage technology, demonstration of energy storage projects, formulation of relevant norms and standards, deployment of Industrial development planning, etc., the development of outdoor power supply has also ushered in favorable policy support.
Data shows that the global battery energy storage market will reach US$11.04 billion in 2025, and the market size will increase by nearly US$5 billion. Under the influence of factors such as climate change, fuel price fluctuations, the vigorous development of outdoor activities, the development of low-carbon consumption habits of the public, and appropriate policy tools, the space for outdoor power supply is expected to reach 100 billion.
From a long-term perspective, as a new generation of outdoor power solutions, my country's outdoor power supply is still in the early stage of development, and the market is not mature enough. For consumers, the explosive growth of outdoor power supplies has brought fresh blood into the industry and introduced more new technologies to the market. Bring it to outdoor power products, such as fast charging technology
The continued popularity of the camping economy has driven the development of a series of surrounding industries, which has also brought a low-key branch in the mobile power industry - outdoor mobile power into the public eye.
Many Advantages
Portable power becomes the "best companion" for outdoor activities
Outdoor power supply, also known as portable energy storage power supply, full name is portable lithium-ion battery energy storage power supply, built-in high-energy-density lithium-ion battery, and can store electric energy by itself. Compared with traditional generators, the outdoor power supply does not require oil burning, or maintenance, and has no risk of carbon monoxide poisoning. It has the advantages of easy operation, low noise, long cycle life, stable and reliable overall performance, etc. At the same time, the outdoor power supply is lightweight and easy to carry. over 18kg. Therefore, in recent years, whether it is outdoor activities such as outdoor camping, friend gathering, or outdoor shooting, the shadow of outdoor mobile power can be seen.
"I belong to the 'power shortage fearers'." Consumer Ms. Yang joked to reporters, "Because I work outdoors, in addition to cameras and drones, there are many devices that need to be charged. It is very concerning." The reporter learned that the outdoor power supply has multi-function output interfaces, such as AC output, USB output, and car charger interface output, which can be used by users in different scenarios, making the experience more convenient.
In fact, in addition to leisure fields such as self-driving tourism and camping parties, outdoor power supplies are indispensable in emergency disaster preparedness, medical rescue, environmental monitoring, surveying, and mapping exploration. During the flood season in Henan in 2021, outdoor power supplies, together with many black technology products such as drones, surface life-saving robots, and powered boat bridges, have become a unique "rescue artifact" in flood control and disaster relief system.
The Market Is Hot
Major companies are entering
With the development of the new energy vehicle industry in recent years, the development of lithium batteries has greatly reduced the production cost of outdoor power supplies. In particular, the goal of "carbon peaking and carbon neutrality" has been put forward, and outdoor power supply has attracted more attention as a typical example of new energy enabling outdoor operations and clean electricity for outdoor life.
On May 24, the reporter searched Tianyancha with the keyword "mobile power". The data shows that there are currently more than 19,727 enterprises in my country that are in business, exist, move in, and move out. The business scope includes "mobile power". ", of which 54.67% of the enterprises were established within 5 years, and the registered capital of more than 10 million yuan accounted for nearly 6.97%.
"This is the fastest-growing emerging industry I've ever seen." Jiang Jing, head of Tmall's 3C digital accessories industry, sighed in a previous interview, "Three years ago, there were only one or two outdoor power supply brands, and the transaction volume was very small. During Tmall's '6·18' period in 2021, the turnover of outdoor power supply head brands has rushed to the top ten in the 3C digital accessories industry, with a growth rate of more than 300% in the past three years." For JD.com, it was in July 2021. The "Outdoor Power Supply" area was opened, and there were 22 brands in the first batch.
"Outdoor power supply is a very important part of it." The relevant person in charge of Lifan Technology said in an interview. To this end, the company will focus on the market segment of outdoor portable energy storage, with the expansion of online C-end consumption as a breakthrough point, and expand its layout. In addition to the aforementioned Ningde Times and Lifan Technology, technology giants Huawei and Socket One Brother Bull have all launched related products on e-commerce websites.
Good Policy
The development of outdoor power supply ushered in good
The reporter learned that driven by factors such as the development of energy storage technology, environmental protection, and the decline in raw material prices, the state has vigorously promoted the development of the portable energy storage industry. The state has successively issued relevant policies such as the Action Plan for the Development of the Professional Discipline of Energy Storage Technology and the Implementation Plan for the Development of New Energy Storage during the 14th Five-Year Plan period to support the development of energy storage technology, demonstration of energy storage projects, formulation of relevant norms and standards, deployment of Industrial development planning, etc., the development of outdoor power supply has also ushered in favorable policy support.
Data shows that the global battery energy storage market will reach US$11.04 billion in 2025, and the market size will increase by nearly US$5 billion. Under the influence of factors such as climate change, fuel price fluctuations, the vigorous development of outdoor activities, the development of low-carbon consumption habits of the public, and appropriate policy tools, the space for outdoor power supply is expected to reach 100 billion.
From a long-term perspective, as a new generation of outdoor power solutions, my country's outdoor power supply is still in the early stage of development, and the market is not mature enough. For consumers, the explosive growth of outdoor power supplies has brought fresh blood into the industry and introduced more new technologies to the market. Bring it to outdoor power products, such as fast charging technology
Post time: Jul-01-2022